After 17 years of a practice, caught in the insurance trap and only seeing patients for neck and low back pain, Dr. Clint Steele quit. Three years later he found himself broke, selling Kirby vacuum cleaners door to door and that’s when he decided to get back in to practice but this time doing it his way. He took it away from pain and focused on the Brain! With $1000 to his name, he started his new practice in a 700 square foot office, 100% cash, no insurance and went from 0-500 patient visits a week in just six months. That’s when TRUCHIRO was born! His wife Tina, who has her Master’s degree in Higher Education, was an integral part of the success of his new practice so together, they set out to help other Doctor’s do the same.
Sales Manager, NeuroInfiniti
DeDe has worked in many different aspects of the Chiropractic profession over the course of her career. Over the years her roles have changed, and technology has changed, but the one thing that drives her the most remains, that there are so many people in the world who are suffering in one form or another and don’t know that there are answers to their challenges. The advances in technology are astounding. The power of Neurofeedback speaks for itself. But it – like chiropractic – remains a big secret. DeDe has personally trained and supported clients around the world about the many benefits of the NeuroInfiniti, Neurologically Based Chiropractic and Brain Based Wellness. For over twenty five years she has made great strides in – and takes great pride in – helping doctors get the big Idea. DeDe is our go to expert and Sales Manager for the Neuroinfiniti and believes there is no better feeling than witnessing first hand, someone getting their health back, their spouse back, or their child back…literally on many levels get their life back.
Neurologically Based Chiropractic (NBC)
As a chiropractic student, I heard many stories about patients having great changes in their health issues far beyond the relief of back or neck pain. In fact, while I was interning, I had a young patient with Cerebral Palsy who would have improved muscle control after adjustments, to the point of being able to play baseball.
Once in practice, I continued to see major changes in severe health challenges such as: a 2 year old in a catatonic state from a birth trauma, return to normal function and intelligence over a 5 year period of care. My 32 years of practice experience continued to challenge the concepts of limiting Chiropractic to both the bone on nerve with vertebral subluxation theory and/or a pain relief only profession.
My quest for a better explanation of the power of the Chiropractic Adjustment to change people’s lives took me to Dr. Guy Riekeman’s “Quest” program and a move to Colorado, where I met Dr. Annette Long, a clinical Psychologist, and her husband Dr. Alvah Byers a research Psychologist. Both were world experts in brain function and EEG studies.
We started doing pre and post Chiropractic Adjustment EEG studies, which revealed major changes in EEGpatterns post adjustment. Many of the changes, after one adjustment, were equal to 50 to 200 sessions of professionally applied neurofeedback training.
As we continued to study the effects of Chiropractic Adjustments on brain function, it became obvious that I needed to develop an EEG based system for use in Chiropractic offices. While working on the instrument, I realized that a static assessment (moment in time) was not adequate when working with a dynamic adaptable system.
I realized that while stress is the cause of neurological breakdown, the instrument‘s program had to address the stress response and recovery ability on both “cortical” patterns and “limbic system” responses. Nothing happens quickly, and after several generations, we have the “NeuroInfiniti” instrument developed specifically for Neurologically Based Chiropractic practices.
The scientific research being provided today on the effects of the Chiropractic adjustment’s ability to improve brain function finally explains those remarkable patient responses in all of those chiropractic stories and my experiences. I am grateful for being part of the great gifts of Chiropractic during my years of practice.
The vast majority of new patients turn to chiropractic because they are in pain. You welcome them in your office. You explain how stress can cause nerve interference. You try to educate them on how nerve interference can have far reaching effects on their health. You might even use the ‘S’ word: subluxation.
While this concept is likely new and a bit strange for them to accept, they are in pain… so they are willing to give chiropractic a try.
Depending on your technique and the equipment you have in your office, you might take x-rays, thermal readings, surface EMG, ROM. Yet even if you have the most accurate equipment ever invented to show your patient their misaligned vertebrae or their paraspinal muscle imbalance or temperature asymmetries, what does it really communicate to them as it relates to their nervous system? Not much.
Even though you talk ‘Nervous system’… even though you stress the importance of the ‘Nervous System’… most chiropractors are unable to bridge the gap between the pain that brought the patient through the door… and their nervous system. Ultimately, all they have to go on is their pain… and your word.
Pain relief is no small accomplishment. It can be worth a lot to someone who is experiencing it. But if that is where your care ends, you may be missing out on some of your patients… and your patients may be missing out on some of their health.
Imagine how things might be different if rather than trying to convince patients that chiropractic works, you were able to show them that it does?
Imagine that Mrs. Johnson comes into your office complaining of headaches. You sit down with her and explain the importance of her nervous system and nervous system balance. Then using the NeuroInfiniti you perform a Stress Response Evaluation.
Looking at the results, you identify that she has an over-aroused nervous system. Depending on her level of overarousal, she is likely to have several other symptoms or conditions: cold hands, teeth grinding, anxiety, high blood pressure, and others. She says that her hands are always cold, but that is just “normal” for her. You let her know that it may be normal, but it isn’t healthy.
You take a few moments to go over the results with her. You explain the importance of the brain being able to control and coordinate all of the systems in her body. You explain how improper nervous system function can cause a lot more health challenges than simply headaches. You explain the role that you will take to help restore proper nervous system function.
And with the ability to see how her nervous system is functioning, do you think that Mrs. Johnson is going to base her care on her pain and just your word… like the old days? Not likely.
This challenge seems to be the “big troll” blocking the advancement of Neurologically Based Chiropractic. Many D.C.s have been telling the “Vertebral Subluxation” story for so long that if they change their story, they are afraid patients will think they have been lying to them. Here is the most important point – your belief that the nervous system is the primary focus of your care is CORRECT! The only difference is that new information shows that what you have been doing is much more powerful than anyone knew until now! The only thing that has really changed is that we now know exactly how the adjustment works! Now that we know how it works, we can offer even better care than before! This is what the profession has been searching for from the very start!
Love this Information? – Here is your next step
Contact our sales team at firstname.lastname@example.org or call us at (678) 636-9776. Here is what will happen once you make contact. We will get some basic information from you and then answer any questions you may have about costs, leasing options, training programs etc. We will also be able to offer contact information to some of our clients so that you can speak directly to them about the NeuroInfiniti in practice, our support, plus the effect that NBC and the NI has had in their offices. We are not a high pressure sales group. Our goal is to have satisfied clients, not ones who have buyer’s remorse. We have several recorded webinars available for you so that when you are ready to get on board this wonderful new direction for Chiropractic, you will have a good idea of where you want your practice to go and how to get there.
The Art, Science and Philosophy of locating and facilitating the reduction of interference to the Neuro-based Allostatic responses of the body.
The philosophical approach (basic belief) in which the Central Nervous System is the primary focus of Chiropractic care and all spinal mechanics, joint play, vertebral fixations, VS or VSC responses are secondary or tertiary in nature.
A Chiropractic procedure whereby the consequence of an action serves to continually modify further action within the nervous system with the intent of creating harmony within the body’s systems.
Compromised Neural Integrity. Subluxation is a neurological imbalance or distortion in the body associated with adverse physiological responses and/or structural changes, which may become persistent and progressive. The most frequent site for the chiropractic correction of subluxation is via the vertebral column. Council on Chiropractic Practice Guidelines 2013
This is the question Chiropractors should have been asking from the beginning. B. J. Palmer, the developer of Chiropractic, tried to tell the profession in the 1930s that Vertebral Subluxation was a symptom not a cause. As stressors overload the nervous system, it responds with actions designed for short term duration. These patterns become habituated and the system loses its ability to recover. Muscle patterns become unbalanced and create distortions in structure, and/or system function. The Vertebral Subluxation (VS) is a tertiary response. First is neurological – second is muscular and third is structural.
What “should” happen to your heart rate, your breathing rate and your muscles tension if the fire alarm in your office building went off right now? Now what “should” happen to your heart rate, your breathing rate, your muscle tension if you were lying down in your bed getting ready to take a nap?
We all know the answers to these questions. Your patients even know the answers which is whymaking it about the brain is so easy. The reason I say “should” in the earlier questions is because for most of our patients, their brain and nervous system gets stuck in either sympathetic engagement or parasympathetic engagement due to the patterns they have developed over the course of their life in dealing with stress. This is obviously a problem and according to research is the CAUSE of over 90% of all disease today.
This is why it is so vital to measure the function of the brains of our patients. Not only to determine IF their brain and nervous system is adapting to stress and recovering properly but also to find out where it is stuck leading you to the best care plan possible for each patient based on their brain type.
The Neuroinfiniti is the ONLY instrument on the market today that does this. The test is called the Stress Response Evaluation or SRE and this is what the report can do for your practice, your patients, and your confidence as a chiropractor.
Please first note that the report is quite extensive. In fact so much so it is currently used for research purposes. Most chiropractors however will only need bits and pieces of this information.
The report gives you the objective measurements of 7 different areas of brain and nervous system function both during stress and then also during recovery. These areas include brain wave pattens, an EEG, but also TRUE heart rate variability, heart rate, respiration rate, hand temperature, skin conductance, and sEMG of the trapezius muscles. This is shared in an easy to read chart system that any chiropractor can learn to read in just a matter of a few minutes. In addition a patient portion is available as well. This portion, should you choose to give it to the patient, shares the details of each specific measurement and then also shows them in an easy to read gauge format their Health Resiliency Index (HRI) score for each measurement plus theiroverall score. This allows the patient and the doctor to very easily see where they are as compared to where they should be. This simple gauge format motivates patients to not only accept care to move in the right direction but to continue care once symptoms are gone and to keep a high score once the high score has been reached. It also encourages patients to bring in loved ones to find out their scores.
To learn more about how this amazing instrument and SRE is helping chiropractors all over the world explode their practices and save more lives schedule a FREE discovery call today so we can design a package to best suit you based on your goals and budget.
Are you tired about patients dropping out of care early? Tired of patients only accepting care based on what their insurance will pay? Tired of simply just seeing neck and low back pain patients when you know chiropractic is about so much more? Are you worried about where and when the next new patient will come from or how long they will stay? If so then let me take a couple of minutes to share with you how we are helping docs all over the world change their practices for the better.
The NeuroInfiniti is an absolute state of the art neurophysiological instrument that measures, at the highest level, the brain and nervous system’s ability to adapt to and recover from stress. The term is called Allostasis and it is ultimately the foundation of health.
The reason this is important is because more and more research is leading to more and more experts concluding that over 90% of all disease is caused from chronic stress levels effecting the brain’s ability to adapt to and recover from stress. The public is seeing this everywhere they go. And it is going to become more and more prominent.
With all that going on…wouldn’t it be a no brainer for a practitioner to be able to measure the effects of stress on the brain and nervous system. And wouldn’t it be a no brainer for the public to want to seek help from a practitioner who can not only objectively measure their brain function but then also know how to care for it properly?
In a 12-minute non-invasive, pain free assessment, the specifically designed software program that comes with the NeuroInfiniti will walk your patient through a brain based assessment that will measure, both during stress and recovery, brain waves patterns at the cortex of the brain, an EEG as well as TRUE Heart Rate Variability, Heart Rate, Respiration Rate, Hand Temperature, Skin Conductance (GSR), and sEMG of the trapezius muscles all during stress and recovery.
It will then give you a detailed report that you can use to not only build trust and confidence with your patient so they are more likely to accept care BUT also give YOU the confidence and knowledge to know exactly how to develop a specific detailed care plan for your patient ultimately leading to better patient outcomes. These outcomes, along with the added trust and confidence in you as their provider, then also leads to increased retention, increased referrals and increased case averages just to name a few benefits.
This instrument can then be used to measure progress to keep your patients engaged and active in their care. It can even be involved in some of the care for your patients and add an additional revenue stream by assisting your chiropractic adjustments with amazingly effective biofeedback and neurofeedback sessions as you work towards restoring their brain’s ability to function properly.
We even have packages that include all the training you will need to change the conversation from pain to brain, conduct a brain-based day 1, a brain-based ROF and brain-based education PLUS we teach you how to create care plans and financial packages that get accepted so patients not only follow through with care but are also willing to pay you, even if that means out of their own pockets. You can even use our patient finance partner with a 100% approval rate of up to $20,000 for care at your office, if your patient would like to use it.
No more patients dropping out of care early.
No more patients dropping out of care because their insurance no longer pays.
No more wishing for more referrals.
If you are ready to change your practice for the better contact us today to schedule a FREE introductory call to find out how the NeuroInfiniti can help explode your practice and help you save more lives. We will help design a package to best suit your goals and fit your budget.