7 Step Training

1
Welcome and Congratulations!
5 minutes
Chiropractors who knew me before and chiropractors who know me now kept asking me, “doc, what did you do? How were you able to develop this type of practice?” As I looked back, it really came down to seven steps... seven steps that I did differently as I built a brain-based practice. The difference between the two is amazing. In my first practice I had a PVA of 12 and never saw more than 130-140 patients a week. In my practice now my PVA is well over 150 plus and I see over 500 patient visits a week.Seven steps!These are the seven steps I’d like to share with you so that you can transform your practice too!Enjoy!
2
The Power Of Moving To The Brain
17 minutes
What I have found in comparing my first practice to my second practice is that patients want what we have, they just don’t know we have it. As soon as they hear the TRUTH, the majority of them will want to see you, not for neck and low back pain relief, but for brain-based care and they will bring their family and their friends in to see you as well.
3
Step 1, Part 1
12 minutes
Chiropractors who knew me before and chiropractors who know me now kept asking me“doc, what did you do? How were you able to develop this type of practice?”As I looked back, it really came down to seven steps... seven steps that I did differently as I built a brain-based practice. The difference between the two is amazing. In my first practice I had a PVA of 12 and never saw more than 130-140 patients a week.In my practice now my PVA is well over 150 plus and I see over 500 patient visits a week.Seven steps!
4
Step 1, Part 2
20 minutes
By doing these things, I was able to develop a certainty that was so strong that it didn’t matter that I was an introvert. It didn’t matter that I was shy, it didn’t matter that I didn’t like going to networking events. It didn’t matter that I didn’t know that much about social media. It didn’t matter!!! My WHY was so strong that I overcame all of those things and built a brain-based practice anyway!If I can do it you can do it too. Your community NEEDS you to do it!
5
Step 2, Part 1
23 minutes
Position Yourself To Attract Lifetime Patients If you’re doing this right, you’re going to hear that time and time again and what is it going to do? It is going to explode your practice! Because when patients are out talking about chiropractic or chiropractors, they’re going to tell their friends and family what you do is different and they’re going to draw them into your practice.Differentiate yourself doc!
6
Step 2, Part 2
4 minutes
BioChart Once I was able to demonstrate need for care with something other than pain I had to ask the right questions. You see I found that when I was “telling” my potential patients felt as though I was selling BUT when I asked and they answered then they owned it and wanted it. This is one of the reasons I had a 97% acceptance rate. Make sure you are not telling and are asking the right questions.You can do this!
7
Step 2, Part 2 Cont…
14 minutes
Intake Form Once I was able to demonstrate need for care with something other than pain I had to ask the right questions. You see I found that when I was “telling” my potential patients felt as though I was selling BUT when I asked and they answered then they owned it and wanted it. This is one of the reasons I had a 97% acceptance rate. Make sure you are not telling and are asking the right questions.You can do this!
8
Step 3, Part 1
19 minutes
Creating A Common Goal / ROFI had to set the goal and not only set the goal but l but I needed my patients to accept the goal and follow through with that goal. I had to set up care plans. My care plans in my new practice were a year-long. I realized that in order for someone to accept a year-long care plan and pay cash for that care plan, I had to build a ton of value in what I did as a chiropractor and in their need for care that they wouldn’t refuse. I had to make sure they understood the importance of their brain, prove to them that there was an issue and then also prove to them that by focusing on the brain I could help them.There were specific steps I needed to take when I delivered my care plan, so that they understood the value and gladly accepted and paid for care.
9
Step 3, Part 2
24 minutes
Care Plan Time! Once I was able to demonstrate need for care with something other than pain I had to ask the right questions. You see I found that when I was “telling” my potential patients felt as though I was selling BUT when I asked and they answered then they owned it and wanted it. This is one of the reasons I had a 97% acceptance rate. Make sure you are not telling and are asking the right questions.You can do this!
10
Step 3, Part 3
28 minutes
Get them signed up for care, first adjustment, and next steps… Once I was able to demonstrate need for care with something other than pain I had to ask the right questions. You see I found that when I was “telling” my potential patients felt as though I was selling BUT when I asked and they answered then they owned it and wanted it. This is one of the reasons I had a 97% acceptance rate. Make sure you are not telling and are asking the right questions.You can do this!
11
Step 4, Part 1
15 minutes
Get Your Finances In Order. Regardless of whether or not you accept insurance or you’re a cash practice, in order to build a lifetime wellness based high PVA practice you have to overcome one of the biggest obstacles to lifetime care and that is ...finances.
12
Step 4, Part 2
13 minutes
Put Insurance in it's place! Regardless of whether or not you accept insurance or you’re a cash practice, in order to build a lifetime wellness based high PVA practice you have to overcome one of the biggest obstacles to lifetime care and that is ...finances.
13
Step 4, Part 3
17 minutes
Stop Billing Patients. Regardless of whether or not you accept insurance or you’re a cash practice, in order to build a lifetime wellness based high PVA practice you have to overcome one of the biggest obstacles to lifetime care and that is ...finances.
14
Step 4, Part 4
6 minutes
The Follow Through. Regardless of whether or not you accept insurance or you’re a cash practice, in order to build a lifetime wellness based high PVA practice you have to overcome one of the biggest obstacles to lifetime care and that is ...finances.
15
Step 5, Part 1
14 minutes
Changing the paradigm in the office. These were just some of the ways I educate my following and shift the paradigm of chiropractic being just about neck and low back pain to chiropractic being about the brain and nervous system.
16
Step 6, Part 1
17 minutes
Shifting the paradigm outside of the office. A paradigm shift is very simply a shift in mindset. Someone changing their mind. I realized the majority of patients coming to see me, the majority of people out in the world right now think chiropractic is just about neck and low back pain. I had to shift that.
17
Step 7, Part 1
7 minutes
Planning and hosting events. I found that not only did patients stay longer when they attended an event outside of their regular chiropractic adjustment, but I also found that when they brought guests, their guests were more likely to accept care at my office. In fact, my events have a 97% acceptance rate with a 37% pay in full rate.
18
Step 7, Part 2
16 minutes
Dinners with the docI found that not only did patients stay longer when they attended an event outside of their regular chiropractic adjustment, but I also found that when they brought guests, their guests were more likely to accept care at my office. In fact, my events have a 97% acceptance rate with a 37% pay in full rate.
19
Step 7, Part 3
16 minutes
Wine Women and WellnessI found that not only did patients stay longer when they attended an event outside of their regular chiropractic adjustment, but I also found that when they brought guests, their guests were more likely to accept care at my office. In fact, my events have a 97% acceptance rate with a 37% pay in full rate.
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    The Stress Response
    Evaluation & Report

    What “should” happen to your heart rate, your breathing rate and your muscles tension if the fire alarm in your office building went off right now?  Now what “should” happen to your heart rate, your breathing rate, your muscle tension if you were lying down in your bed getting ready to take a nap?

    We all know the answers to these questions. Your patients even know the answers which is whymaking it about the brain is so easy. The reason I say “should” in the earlier questions is because for most of our patients, their brain and nervous system gets stuck in either sympathetic engagement or parasympathetic engagement due to the patterns they have developed over the course of their life in dealing with stress. This is obviously a problem and according to research is the CAUSE of over 90% of all disease today.

    This is why it is so vital to measure the function of the brains of our patients. Not only to determine IF their brain and nervous system is adapting to stress and recovering properly but also to find out where it is stuck leading you to the best care plan possible for each patient based on their brain type.

    The Neuroinfiniti is the ONLY instrument on the market today that does this. The test is called the Stress Response Evaluation or SRE and this is what the report can do for your practice, your patients, and your confidence as a chiropractor.

    Please first note that the report is quite extensive. In fact so much so it is currently used for research purposes. Most chiropractors however will only need bits and pieces of this information.

    The report gives you the objective measurements of 7 different areas of brain and nervous system function both during stress and then also during recovery. These areas include brain wave pattens, an EEG, but also TRUE heart rate variability, heart rate, respiration rate, hand temperature, skin conductance, and sEMG of the trapezius muscles. This is shared in an easy to read chart system that any chiropractor can learn to read in just a matter of a few minutes. In addition a patient portion is available as well. This portion, should you choose to give it to the patient, shares the details of each specific measurement and then also shows them in an easy to read gauge format their Health Resiliency Index (HRI) score for each measurement plus theiroverall score. This allows the patient and the doctor to very easily see where they are as compared to where they should be. This simple gauge format motivates patients to not only accept care to move in the right direction but to continue care once symptoms are gone and to keep a high score once the high score has been reached. It also encourages patients to bring in loved ones to find out their scores.

    To learn more about how this amazing instrument and SRE is helping chiropractors all over the world explode their practices and save more lives schedule a FREE discovery call today so we can design a package to best suit you based on your goals and budget.

    DeDe Van Riper

    Speak directly to discuss our products and services

    Dr. Clint Steele

    Schedule Time With Dr. Clint For Clinical Questions

    What Is The NeuroInfiniti &
    Why Do You Need It?

    Are you tired about patients dropping out of care early? Tired of patients only accepting care based on what their insurance will pay? Tired of simply just seeing neck and low back pain patients when you know chiropractic is about so much more? Are you worried about where and when the next new patient will come from or how long they will stay? If so then let me take a couple of minutes to share with you how we are helping docs all over the world change their practices for the better.

    Introducing the NeuroInfiniti.

    The NeuroInfiniti is an absolute state of the art neurophysiological instrument that measures, at the highest level, the brain and nervous system’s ability to adapt to and recover from stress. The term is called Allostasis and it is ultimately the foundation of health.

    The reason this is important is because more and more research is leading to more and more experts concluding that over 90% of all disease is caused from chronic stress levels effecting the brain’s ability to adapt to and recover from stress. The public is seeing this everywhere they go. And it is going to become more and more prominent.

    With all that going on…wouldn’t it be a no brainer for a practitioner to be able to measure the effects of stress on the brain and nervous system. And wouldn’t it be a no brainer for the public to want to seek help from a practitioner who can not only objectively measure their brain function but then also know how to care for it properly?

    In a 12-minute non-invasive, pain free assessment, the specifically designed software program that comes with the NeuroInfiniti will walk your patient through a brain based assessment that will measure, both during stress and recovery, brain waves patterns at the cortex of the brain, an EEG as well as TRUE Heart Rate Variability, Heart Rate, Respiration Rate, Hand Temperature, Skin Conductance (GSR), and sEMG of the trapezius muscles all during stress and recovery.

    It will then give you a detailed report that you can use to not only build trust and confidence with your patient so they are more likely to accept care BUT also give YOU the confidence and knowledge to know exactly how to develop a specific detailed care plan for your patient ultimately leading to better patient outcomes. These outcomes, along with the added trust and confidence in you as their provider, then also leads to increased retention, increased referrals and increased case averages just to name a few benefits.

    This instrument can then be used to measure progress to keep your patients engaged and active in their care. It can even be involved in some of the care for your patients and add an additional revenue stream by assisting your chiropractic adjustments with amazingly effective biofeedback and neurofeedback sessions as you work towards restoring their brain’s ability to function properly.

    We even have packages that include all the training you will need to change the conversation from pain to brain, conduct a brain-based day 1, a brain-based ROF and brain-based education PLUS we teach you how to create care plans and financial packages that get accepted so patients not only follow through with care but are also willing to pay you, even if that means out of their own pockets. You can even use our patient finance partner with a 100% approval rate of up to $20,000 for care at your office, if your patient would like to use it.

    No more patients dropping out of care early.
    No more patients dropping out of care because their insurance no longer pays.
    No more wishing for more referrals.

    If you are ready to change your practice for the better contact us today to schedule a FREE introductory call to find out how the NeuroInfiniti can help explode your practice and help you save more lives. We will help design a package to best suit your goals and fit your budget.

    DeDe Van Riper

    Speak directly to discuss our products and services

    Dr. Clint Steele

    Schedule Time With Dr. Clint For Clinical Questions