DeDe Van Riper

Speak directly to discuss our products and services

Dr. Clint Steele

Schedule Time With Dr. Clint For Clinical Questions

FREE MasterClass

Join us for our FREE MasterClass Series

PART 8 WILL BE JAN 27th AT 1:00 PM EASTERN TIME

Marketing and Growing Your Brain Based Practice In 2022 Part 2

Probably one of the most common questions I get around starting and growing a brain based practice is around marketing.

I will tell you that based on experience, the “typical” marketing strategies used for a pain based practice will not work very well when it comes to a brain based practice. With that said however there are several ways to market your practice, pain or brain based, that work wonders!

These strategies will totally differentiate you and make you the GO TO EXPERT for years and years to come AND if you do this right you will attract more and more patients that will want care for more than just neck and low back pain relief. In time ( it took me about 18 months) the majority of your practice will have little to do with relief care.

When done right you will see your retention go through the roof. You will see more and more families coming through the door. You will see referrals skyrocket and you will see your income INCREASE and your stress levels decrease!

Join us for Part 2 of this 2 part series Masterclass where myself and Tina Steele will share two one of the most effective ways to build a large following, become the GO TO EXPERT, and develop never ending funnels of new patients wanting care for more than just neck and low back pain.

Why Pain To Brain?

The primary focus of chiropractic, since the days of DD and BJ, has always been about the nervous system. The first chiropractic adjustment had nothing to do with pain but rather about the nervous system. So if that is the case, why does 99% of the public think chiropractic is about neck and low back pain and why do most chiropractors see the majority of their patients for neck and low back pain?  

The truth is, the evidence continues to pile up, that the chiropractic adjustment is not about pain but rather about the brain. And in fact, it is about assisting the brain in being able to adapt to and recover from stress. This is the foundation of health. The ability for the brain and nervous system to adapt to and recover from stress to coordinate the functions of the body to deal with it’senvironment properly. It is called ALLOSTASIS and experts in various fields now agree that the inability to adapt to and recover from stress is the CAUSE of over 90% of all disease. OVER 90% .

So…if we are truly doctors of cause… IF we are going to truly take care of pain and disease at the foundation instead of just covering up symptoms, shouldn’t we be measuring the ability for the brain and nervous system to adapt to and recover from stress?

If you answered yes then you will want to learn more about brain based chiropractic and the state of art, never before seen, technology that is exploding practices and helping chiropractors save more lives all over the world.  Introducing the NeuroInfiniti.

What Is The NeuroInfiniti & Why Do You Need It?

Are you tired about patients dropping out of care early? Tired of patients only accepting care based on what their insurance will pay? Tired of simply just seeing neck and low back pain patients when you know chiropractic is about so much more? Are you worried about where and when the next new patient will come from or how long they will stay? If so then let me take a couple of minutes to share with you how we are helping docs all over the world change their practices for the better.

The Stress Response Evaluation & Report

What “should” happen to your heart rate, your breathing rate and your muscles tension if the fire alarm in your office building went off right now?  Now what “should” happen to your heart rate, your breathing rate, your muscle tension if you were lying down in your bed getting ready to take a nap?  

We all know the answers to these questions. Your patients even know the answers which is whymaking it about the brain is so easy. The reason I say “should” in the earlier questions is because for most of our patients, their brain and nervous system gets stuck in either sympathetic engagement or parasympathetic engagement due to the patterns they have developed over the course of their life in dealing with stress. This is obviously a problem and according to research is the CAUSE of over 90% of all disease today.

Play Video

Pain Hurts But STRESS KILLS!

The NeuroInfiniti will not only turn pain patients into brain patients but it will also attract patients that want so much more than just neck and low back pain relief. How often have you come across a person you have just met and when you tell them that you are a chiropractor they reply with …” oh good to know I am glad I don’t need you’ or “ oh I love chiropractors they help me so much with my low back/neck pain”. Why is that their response? Because they think that is all you do. It is time to differentiate yourself.

What if your response was something like this… “ Well actually I am a brain-based chiropractor. I focus on the brain and nervous system. The reason this is important is because your brain coordinates every function in your entire body by sending messages through the nervous system. When they are not working properly the body cannot function properly leading to disease. In fact over 90% of all disease today is caused by the brain’s inability to function and communicate properly. So in my office, in addition to seeing pain issues, I get great results with things like …. ( then rattle off a list of conditions like anxiety, sleep issues. digestive issues, high blood pressure, etc). We use the latest state of the art technology to painlessly measure how well your brain is functioning and if it may be causing health issues, either now or in the near future.

The response to this is amazing! We have doctors all over the world sharing this information with the public and the public wanting to come in for a brain-based assessment with some even currently seeing a chiropractor down the street who only sees them for “neck or low back pain.”

If you are ready to attract more patients that want something other than pain relief care, schedule a FREE discovery call today so we can design a package that will best fit your goals and your budget.

Pain Hurts But STRESS KILLS!

The NeuroInfiniti will not only turn pain patients into brain patients but it will also attract patients that want so much more than just neck and low back pain relief.
How often have you come across a person you have just met and when you tell them that you are a chiropractor they reply with …” oh good to know I am glad I don’t need you’ or “ oh I love chiropractors they help me so much with my low back/neck pain”. Why is that their response? Because they think that is all you do. It is time to differentiate yourself.

What if your response was something like this… “ Well actually I am a brain-based chiropractor. I focus on the brain and nervous system. The reason this is important is because your brain coordinates every function in your entire body by sending messages through the nervous system. When they are not working properly the body cannot function properly leading to disease. In fact over 90% of all disease today is caused by the brain’s inability to function and communicate properly. So in my office, in addition to seeing pain issues, I get great results with things like …. ( then rattle off a list of conditions like anxiety, sleep issues. digestive issues, high blood pressure, etc). We use the latest state of the art technology to painlessly measure how well your brain is functioning and if it may be causing health issues, either now or in the near future.

The response to this is amazing! We have doctors all over the world sharing this information with the public and the public wanting to come in for a brain-based assessment with some even currently seeing a chiropractor down the street who only sees them for “neck or low back pain.”

If you are ready to attract more patients that want something other than pain relief care, schedule a FREE discovery call today so we can design a package that will best fit your goals and your budget. Click here

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On my last nerve

My first experience working in chiropractic began over 30 years ago. Since then I have seen tremendous changes in the business side of the profession

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    What Is The NeuroInfiniti &
    Why Do You Need It?

    Are you tired about patients dropping out of care early? Tired of patients only accepting care based on what their insurance will pay? Tired of simply just seeing neck and low back pain patients when you know chiropractic is about so much more? Are you worried about where and when the next new patient will come from or how long they will stay? If so then let me take a couple of minutes to share with you how we are helping docs all over the world change their practices for the better.

    Introducing the NeuroInfiniti.

    The NeuroInfiniti is an absolute state of the art neurophysiological instrument that measures, at the highest level, the brain and nervous system’s ability to adapt to and recover from stress. The term is called Allostasis and it is ultimately the foundation of health.

    The reason this is important is because more and more research is leading to more and more experts concluding that over 90% of all disease is caused from chronic stress levels effecting the brain’s ability to adapt to and recover from stress. The public is seeing this everywhere they go. And it is going to become more and more prominent.

    With all that going on…wouldn’t it be a no brainer for a practitioner to be able to measure the effects of stress on the brain and nervous system. And wouldn’t it be a no brainer for the public to want to seek help from a practitioner who can not only objectively measure their brain function but then also know how to care for it properly?

    In a 12-minute non-invasive, pain free assessment, the specifically designed software program that comes with the NeuroInfiniti will walk your patient through a brain based assessment that will measure, both during stress and recovery, brain waves patterns at the cortex of the brain, an EEG as well as TRUE Heart Rate Variability, Heart Rate, Respiration Rate, Hand Temperature, Skin Conductance (GSR), and sEMG of the trapezius muscles all during stress and recovery.

    It will then give you a detailed report that you can use to not only build trust and confidence with your patient so they are more likely to accept care BUT also give YOU the confidence and knowledge to know exactly how to develop a specific detailed care plan for your patient ultimately leading to better patient outcomes. These outcomes, along with the added trust and confidence in you as their provider, then also leads to increased retention, increased referrals and increased case averages just to name a few benefits.

    This instrument can then be used to measure progress to keep your patients engaged and active in their care. It can even be involved in some of the care for your patients and add an additional revenue stream by assisting your chiropractic adjustments with amazingly effective biofeedback and neurofeedback sessions as you work towards restoring their brain’s ability to function properly.

    We even have packages that include all the training you will need to change the conversation from pain to brain, conduct a brain-based day 1, a brain-based ROF and brain-based education PLUS we teach you how to create care plans and financial packages that get accepted so patients not only follow through with care but are also willing to pay you, even if that means out of their own pockets. You can even use our patient finance partner with a 100% approval rate of up to $20,000 for care at your office, if your patient would like to use it.

    No more patients dropping out of care early.
    No more patients dropping out of care because their insurance no longer pays.
    No more wishing for more referrals.

    If you are ready to change your practice for the better contact us today to schedule a FREE introductory call to find out how the NeuroInfiniti can help explode your practice and help you save more lives. We will help design a package to best suit your goals and fit your budget.

    DeDe Van Riper

    Speak directly to discuss our products and services

    Dr. Clint Steele

    Schedule Time With Dr. Clint For Clinical Questions

    The Stress Response
    Evaluation & Report

    What “should” happen to your heart rate, your breathing rate and your muscles tension if the fire alarm in your office building went off right now?  Now what “should” happen to your heart rate, your breathing rate, your muscle tension if you were lying down in your bed getting ready to take a nap?

    We all know the answers to these questions. Your patients even know the answers which is whymaking it about the brain is so easy. The reason I say “should” in the earlier questions is because for most of our patients, their brain and nervous system gets stuck in either sympathetic engagement or parasympathetic engagement due to the patterns they have developed over the course of their life in dealing with stress. This is obviously a problem and according to research is the CAUSE of over 90% of all disease today.

    This is why it is so vital to measure the function of the brains of our patients. Not only to determine IF their brain and nervous system is adapting to stress and recovering properly but also to find out where it is stuck leading you to the best care plan possible for each patient based on their brain type.

    The Neuroinfiniti is the ONLY instrument on the market today that does this. The test is called the Stress Response Evaluation or SRE and this is what the report can do for your practice, your patients, and your confidence as a chiropractor.

    Please first note that the report is quite extensive. In fact so much so it is currently used for research purposes. Most chiropractors however will only need bits and pieces of this information.

    The report gives you the objective measurements of 7 different areas of brain and nervous system function both during stress and then also during recovery. These areas include brain wave pattens, an EEG, but also TRUE heart rate variability, heart rate, respiration rate, hand temperature, skin conductance, and sEMG of the trapezius muscles. This is shared in an easy to read chart system that any chiropractor can learn to read in just a matter of a few minutes. In addition a patient portion is available as well. This portion, should you choose to give it to the patient, shares the details of each specific measurement and then also shows them in an easy to read gauge format their Health Resiliency Index (HRI) score for each measurement plus theiroverall score. This allows the patient and the doctor to very easily see where they are as compared to where they should be. This simple gauge format motivates patients to not only accept care to move in the right direction but to continue care once symptoms are gone and to keep a high score once the high score has been reached. It also encourages patients to bring in loved ones to find out their scores.

    To learn more about how this amazing instrument and SRE is helping chiropractors all over the world explode their practices and save more lives schedule a FREE discovery call today so we can design a package to best suit you based on your goals and budget.

    DeDe Van Riper

    Speak directly to discuss our products and services

    Dr. Clint Steele

    Schedule Time With Dr. Clint For Clinical Questions